Memorables

Characters & Mascots

Characters & mascots that give brands a face: animated characters, stickers and 3D figures.

A character or a mascot gives a brand or a product a face: a figure people recognise, which can react, guide and carry a tone of voice across an app, a campaign or a film. The good ones are simple enough to draw in a few lines and expressive enough to animate. This page gathers mascots from brand identities, characters for apps and AI products, and illustrated and 3D figures, many of them animated, by designers and illustrators such as Con McHugh, lilguy.net and Alex Socoloff.

50 works by 39 creators, newest added 11 November 2026. Each is credited to the people who made it and links to the original.

All 50 Characters & Mascots

  1. Walrus Pills by Holographik — A 3D brand visual for Walrus, the data storage platform on Sui, where speckled pills engraved with its pixel walrus mascot make a technical product feel playful and tactile.
  2. Stratacutoscope by Sander Joon — An interactive strata-cut animation in the browser: spin each painted clay model like a turntable and zoom to cut deeper, through a handshake, a rotating head, a dialogue and a walker.
  3. Marble Logo by Lionel Mora — A logo animation for Marble, a company building AI for children, written entirely in code with a shader for the CRT screen, where the M becomes an arcade ghost before the wordmark lands.
  4. Yazio Letterforms by Koto — Letterforms from the rebrand of Yazio, Europe's leading nutrition app, where the outline of Yettie, its horned but lovable beast, folds into a g, so the bold type borrows its horns.
  5. DICE Characters by Dev Joshi — Hand-drawn character animations for DICE, the gig ticketing app, made with the studio Animade, in which a door, a turntable and a clock sprout eyes and legs and strut off in thick ink.
  6. Mascot App Icons by Katya N. — Mascot app icons that turn an app into a brand, one rounded icon becoming a new 3D character at each touch of the cursor, from a pink flame with eyes to a grinning >_< terminal.
  7. Arcade Cabinet by Dann Petty — An animated SVG illustration of a retro arcade cabinet with a CRT screen, where a pink bear’s winning game is cut short when an arm reaches in and pulls the plug on the machine.
  8. Skate Bowl by Jhey Tompkins — A looping isometric 3D animation of a small bear in a backwards cap skating laps of a concrete bowl, a nod to the bear face and the cap its maker wears on X.
  9. Stampy by Alex Socoloff — A mascot shaped like a postage stamp, made with icon designer Dmitri Litvinov and now adopted by Linus Ekenstam, tried out as merchandise in a new material at every cut, from knit to chrome.
  10. Halloween Projection by Con McHugh — A Halloween projection mapping piece where hand-drawn animation on a wall is synced with a real phone, so a giant figure’s pupils seem to jump out of its eyes and onto the screen.
  11. Halloween Ghost by Nicolas Jesenberger — A Halloween drag interaction where you dress a peeking character yourself, pulling a dripping sheet over its head until it comes alive as a ghost that blinks, squints and smiles.
  12. Boo by Mat Voyce — Halloween lettering animated by hand, BOO! in wobbly glowing letters whose two Os take turns becoming a startled ghost, the grain and boil keeping it alive like a drawing.
  13. Allo x Grok Bot by Buffet Teeravaj — A launch video for Allo x Grok Bot, an AI phone line that answers calls, texts customers and prepares call-backs, starring a small black mascot who puts on a headset to get to work.
  14. Vercel Halloween Logo by Vercel — A Halloween easter egg in the vercel.com header, a hover logo animation where the triangle turns into a costumed 3D browser window, a ghost, a devil or a bat, a new one at each pass.
  15. Bingo by Body Shop — A robot dog for Moving Parts, Bingo, a computer given a body, whose floppy ears, ball feet and lens for a nose make a piece of consumer electronics behave like a pet.
  16. Allie Logo by Sajon Islam — A logo and mascot for Allie, a round black character with two small eyes that proves itself on stickers, a cap patch, an enamel pin and a dog tag before the wordmark appears.
  17. eddy Expressions by Aron — Mascot animation for eddy, a brand whose character is a hexagon, given new expressions and small reactions, two dashes for eyes enough to make him wobble, blink and feel alive.
  18. Grok Bot in X Chat by Grok Bot — An upsell modal in X Chat that invites people to try Grok Bot, the assistant that automates daily work, carried by a crowd of blob mascots that bounce and pile up.
  19. Conservation of Intelligence by Alex Abraham — A 2D character animation that puns on the conservation of momentum, as the Grok Bot mascots hang like a Newton’s cradle and each one changes shape mid-swing.
  20. Ueshima Coffee Dragon by Con McHugh — A hand-drawn line animation for Ueshima Coffee Co., the Japanese coffee brand, where the steam of a mug becomes a dragon that coils round the drinker and leaves him calm.
  21. Today Mascot by Nicolas Mariotti — An interactive mascot for Today, a living globe that stretches, compresses and drifts with the physics of the cursor, its mood carried by motion rather than a face.
  22. CupClub App Design by Nicolas Mariotti — Huge black words wrap around cartoon characters on two floating iPhones: a laughing cup in Latte, a bean in Free Drink, then Kiwi Mochi and Order Bonus.
  23. Starboy Up Close by lilguy.net — A teaser product film for Starboy, a wearable digital pet that senses the world through a camera, a microphone and motion sensors, its chrome star opening to show the circuit inside.
  24. Starboy on Ice by lilguy.net — A product clip of Starboy, a wearable digital pet that feels its surroundings through its sensors, left in a melting ice cube until the eyes on its screen begin to shiver.
  25. Hello Starboy by lilguy.net — The introduction film of Starboy, a wearable digital pet that reacts like a living creature, anxious in noise and dizzy when shaken, its screen eyes answering each gesture.
  26. The Somersault by Igor Brod — A Motiontober 2026 entry in 2D line animation, where a creature built from jointed links somersaults over itself, a character study in how few lines a body needs.
  27. Grok Bot on ESP32 by Attiq R. — A hardware prototype running the Grok Bot animation state machine on an ESP32 board, its faces blinking and morphing on a small round screen, surprisingly smooth for so small a chip.
  28. RTS Kids Eyes by Hymn — The animated eyes of RTS Kids, the children’s world of Swiss public television, running through every mood in seconds in a minimal, colourful language at a child’s height.
  29. NKORA Walking Miles by monopo london — The walking mascot of NKORA, an independent London coffee chain, a linocut figure with a cup in hand, from an identity built around the quiet, contemplative power of a walk.
  30. Headspace Characters by ITAL/C — Characters from the Headspace rebrand, a simpler and bolder identity for the meditation app, where its smiling orange dot is suddenly joined by a crowd of flat, colourful friends.
  31. Split Attention by Con McHugh — A hand-drawn loop for a reMarkable paid post in The New York Times, where a writer’s face disappears behind a tablet, a phone and a screen that each keep an eye on them.
  32. Infinite Scroll by Philip Nordström — A looping 2D animation built on an infinite zoom, in which a girl falls through her phone into the same reel again and again, a wry picture of the scroll that never ends.
  33. Starboy by Roman Kuznetsov — A 3D product film in Cinema 4D and Redshift about Starboy, a quirky object by lilguynet that sets function aside for personality: a googly-eyed star that multiplies into a crowd.
  34. Clap Your Hands by William Garratt — A hand-drawn line animation of a crowd, hundreds of tiny blob figures who raise their hands to clap and cheer in one burst, then fall still, a loop with the timing of a joke.
  35. Time to Clock Off by Sam Burton — A 3D character animation in Cinema 4D where the little figure of a pedestrian light ends its shift, stretching in the red and lounging on the green line like a hammock.
  36. eddy Sticker Pack by Aron — A sticker pack for eddy built entirely in code, designed with the same care as the product: an orange packet with eyes tears open into stickers saying Exact., Solved. and I don’t guess.
  37. New Grok Bot Characters by Jenny Wen — Animated mascots for Grok Bot, eight new characters to choose from with cleaned-up idle states, blinking, squinting and wobbling, drawn and animated by Luke Barker and Kenneth Kuh.
  38. Grok Bot on the Action Button by Grok Bot — An announcement film for setting Grok Bot as the iPhone Action Button, one press of the side button opening the voice assistant in the Dynamic Island, microphone ready.
  39. Bouncing Grok Bots by Alex Abraham — A looping Grok Bot animation that plays on the old DVD screensaver, the mascot drifting across black and changing into a new character every time it bounces off an edge.
  40. Blister Pack Character by Alex Socoloff — A brand character exploration on how hard it is to make a mascot feel alive, a blocky green figure leaving its blister pack and multiplying into a row of small figures that chatter.
  41. Gionatan Nese Portfolio by Gionatan Nese — A portfolio website built with GSAP and Three.js, where a chrome blob with a face floats through serif chapters and smears the headline as it passes, a GSAP Site of the Week.
  42. 123WOK Identity by Invade — A restaurant identity for 123WOK, an Asian restaurant with a Latin heart, built on surprise to move past its food court roots, its mascot in a wok hat gasping at a menu in tall serifs.
  43. MoMA Family Festival by Little Troop — A festival identity for Another World, the first family festival of the Museum of Modern Art, where odd creatures peek out of portals on subway screens as trains rush past.
  44. Handwriting Workout by Con McHugh — A hand-drawn animation loop for a reMarkable paid post in The New York Times on how handwriting exercises the brain, a tiny figure rowing a giant pen across the page like a workout.
  45. Grok Bot Characters by Peng Zheng — Character design for the Grok Bot interface, where each persistent AI role gets a face, six simple blobs that blink and glance around so delegating work feels like briefing a team.
  46. Grok Bot Mascots by Benji Taylor — A launch animation for Grok Bot, announcing the bot on more plans, where a family of round mascots blinks, bounces and piles into a wobbly tower before folding into the logo.
  47. Crumb Bakery Identity by Sezin Yaşar — A bakery identity concept built on bold type, moody street photography and a curious line-drawn rabbit who carries a croissant across posters, trains and t-shirts saying Follow the crumbs.
  48. Interrupted Flow by Con McHugh — A hand-drawn animation loop for a reMarkable paid post in The New York Times, where notifications pull a writer away from the page until the scene folds back into one pen stroke.
  49. Look Up by DeeKay Kwon — An animated illustration about what we miss with our eyes on a screen: in a crowd bowed over glowing phones, the one boy who looks up at a firefly is met by a bloom of flowers.
  50. A Fool’s Errand by IORAMA — A 1-bit pixel art game in dithered black and white, first released on Playdate in 2025 where the crank drives the climb, now on iPhone, its young hero scaling an endless spiral tower.

Featuring work by

Con McHugh, lilguy.net, Alex Socoloff, Aron, Grok Bot, Alex Abraham, Nicolas Mariotti, Holographik, Sander Joon, Lionel Mora, Koto, Dev Joshi, Katya N., Dann Petty, Jhey Tompkins, Nicolas Jesenberger, Mat Voyce, Buffet Teeravaj, Vercel, Body Shop, Sajon Islam, Igor Brod, Attiq R., Hymn, monopo london, ITAL/C, Philip Nordström, Roman Kuznetsov, William Garratt, Sam Burton, Jenny Wen, Gionatan Nese, Invade, Little Troop, Peng Zheng, Benji Taylor, Sezin Yaşar, DeeKay Kwon, IORAMA.

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