Motion Identity

Motion identity for brands designed to move: animated logos, dynamic layouts, type and characters.

A motion identity is a brand system designed to move from the start, with rules for how its logo, type, shapes, colour and characters animate across screens, events and campaigns. Motion is not added at the end: it becomes part of what makes the brand recognisable. This page gathers identities built that way, from dynamic logos and animated layouts to mascots and campaign systems, by studios such as Anagram, Studio Dumbar, COLLINS and Sam Hox, often shown with their brand applications.

71 works by 50 creators, newest added 11 November 2026. Each is credited to the people who made it and links to the original.

All 71 Motion Identity

Bitstack Symbol by Anagram — The new logo of Bitstack, the bitcoin savings app: a winged mark tested across its rebrand on the app icon, notifications, a subway poster, a cap and an orange stamp.
Bitstack Coins by Anagram — 3D motion design for the Bitstack rebrand, where gold bitcoins and spiralling type carry its lines Reclaim the horizon and The future compounds, for a bitcoin savings app.
Cursor Identity by PORTO ROCHA — The evolved visual identity of Cursor, made with the type foundry Kimera and its in-house team, where line drawings turning in 3D give shape to the idea of Engineered Ambition.
Walrus Pills by Holographik — A 3D brand visual for Walrus, the data storage platform on Sui, where speckled pills engraved with its pixel walrus mascot make a technical product feel playful and tactile.
Infinite Garden Brand System by Little Plains — An agentic brand system for Infinite Garden, an AI research lab rebuilding how consumer companies are made, grown from one dot whose lines expand as market signals become products.
Muse Ember by AutoRouter — The pixel art launch visual for Muse Ember, Meta's smallest AI model, built for the hundreds of small jobs an agent runs, where a block of pixels burns like an ember on a grid.
Everpure Motion Campaign by ILLO — A brand motion campaign for Everpure made with Bloomberg Media Studios, in which stacked isometric slabs light up along their edges until one tips open onto a pixelated landscape.
Everpure Banknote by ILLO — A 2D brand animation from the Everpure campaign made with Bloomberg Media Studios, where cursor arrows assemble a banknote from slices of pastel colour, then let it melt into pixels.
Tessel Brand Design by Sam Hox — Brand design for Tessel, a cell banking company storing young cells for future therapies, where 3D cells pack together with no gaps, an identity built on tessellation.
Orbs for Retell by Bakers Studio — Brand motion for Retell AI, the platform for voice AI agents, built on frosted glass orbs, each holding a ribbon of orange light that curls and folds like a slow liquid.
Base Symbol by Mouthwash Studio — A logo animation from the Base rebrand, where the circle Base launched with squares off into its new symbol, a plain blue square derived from Coinbase, taken from the launch film.
Base Sans by Mouthwash Studio — Base Sans, the custom typeface of the new Base brand, shown through its @ sign squaring off and rounding again in a wave, from a launch film inspired by Powers of Ten.
Base Blocks by Mouthwash Studio — The block motion system of the Base rebrand, where the square at the heart of the brand builds a pixel globe, letters and finally the wordmark, shaping possibility block by block.
Maximum Symbol by Mouthwash Studio — A logo animation for Maximum, an AI-native operating system for banks, whose ring of precise geometry stands for human drive, with a motion trail circling it to keep the mark moving.
Ketone-IQ Benefits System by Mouthwash Studio — A product benefits system for Ketone-IQ, the energy science company, where one line shape gains a side and an inner lobe for each benefit, so the brand can grow into a family.
Wastetide Collage by Anagram — A brand collage for Wastetide, which treats industrial waste as a hidden asset, where photography, packaging and site gear bend into one strip as its dotted frame is stretched.
Wastetide Logo by Anagram — The logo animation of Wastetide, whose technology makes industrial waste visible and tradeable: a flag, a wave and a rising line merge into one W, unfurled from its vector construction.
Wastetide Poster by Anagram — An animated poster for Wastetide, which treats industrial waste as a hidden financial asset, where red grid cells scan its wave mark like data under the line From trash to cash.
anagram.club by Anagram — The launch film of a branding studio's new portfolio website, where giant kinetic type spells Discover New Website and case studies orbit before We shape brands that need no introduction.
BrandAI Generative Branding by Ben Mingo — A generative branding system for BrandAI, where a molecule of clear glass spheres keeps rearranging itself and the camera dives inside, letting refraction carry the identity.
ElevenLabs October Recap by Marina Kondratenko — A month of in-house brand design at ElevenLabs in one recap, from brand guidelines and type scale to packaging, a research meetup bus ad and a dot-matrix title for After Hours.
Clever Move Logo Animation by Emanuel Costa — A logo animation for the Clever Move brand that puts its manifesto line into motion, a galloping horse shrinking into a hatched, hand-drawn mark that leaps into the wordmark.
DOTBOY by Hawaii Design — A brand identity in motion for DOTBOY™, a halftone figure whose every dot holds a tiny numeral, exploring how type, image and movement can build a visual language for fashion.
Remote Product Cubes by COLLINS — Brand motion from the rebrand of Remote, the HR software company recast as worldwide payroll infrastructure, where blurred cubes regroup into a new figure for each payroll service.
Remote Brand Motion by COLLINS — Brand motion for the rebrand of Remote, the HR software company recast as worldwide payroll infrastructure, with a visual identity built around a cube that extrudes, opens and multiplies.
Connected Arrows by Vadim Carazan — A logo animation for a mark of connected arrows, where one dot splits in two and a single cut line turns the circles into an arrow heading right, then up, a compact image of growth.
Zaha Hadid Foundation Graphic Language by Experimental Jetset — A graphic language for the Zaha Hadid Foundation in London that replaces a fixed logo with a typographic system, the Foundation’s name mutating as a distorting grid folds beneath it.
Taste Directors by Jack Hillery — A logo animation for Taste Directors, the invite-only network of AI-powered creative directors, whose mark of two head profiles is rebuilt in ASCII characters and sent through 3D forms.
The Motion Identity Course by Niek Pronk — The logo animation of The Motion Identity Course, a ten-chapter course on how motion fits into a brand identity, where the camera dives straight through the holes of its stepped mark.
mini Logo System by Rafael Cespedes — A logo system built in public for mini, a series of small design tools, where one mark drawn on a construction grid takes a new colour and symbol for each tool it names.
eddy Expressions by Aron — Mascot animation for eddy, a brand whose character is a hexagon, given new expressions and small reactions, two dashes for eyes enough to make him wobble, blink and feel alive.
Safecourt Visual Identity by Studio Morf — The visual identity of Safecourt, a cookware brand free of PFAS and Teflon, drawn in one thin line, each kitchen tool a pictogram framed by open brackets, with motion by Gutter.
Pixel Workflow Banner by Ayush Soni — A looping brand motion banner in pixel art, where modular blocks of colour snap together, break apart and rebuild in a corner under the line Create incredible workflows.
Ueshima Coffee Dragon by Con McHugh — A hand-drawn line animation for Ueshima Coffee Co., the Japanese coffee brand, where the steam of a mug becomes a dragon that coils round the drinker and leaves him calm.
CASI by Templo — Brand motion for CASI, a climate non-profit for the art world, whose pictograms drawn from hobo hieroglyphics are hand-animated frame by frame, each sign morphing into the next.
Panorama Globe Poster by Panorama Branding — A poster from the new visual identity of Panorama, a Bogotá branding consultancy, where a globe keeps morphing into new continents, the picture of a firm that adapts as brands change.
District Vision + Maurten Running by District Vision — The launch teaser for District Vision’s running collaboration with Maurten, the sports fuel brand, tights built to carry gels, told by a 3D runner smearing into motion trails.
Sixfold Logo Animation by Sam Hox — A logo animation for Sixfold in which a translucent blue glow trails around the wordmark and its flower-like symbol like light through glass, the language of its butterfly pieces.
Afternow Identity by Afternow — The new name and identity of Afternow, the digital agency born on the Croatian island of Krk and long known as Balkan Brothers, told in display letters cut with notches and ink traps.
RTS Kids Eyes by Hymn — The animated eyes of RTS Kids, the children’s world of Swiss public television, running through every mood in seconds in a minimal, colourful language at a child’s height.
From House to Disco by Gabriel Castilho — Brand motion for the visual identity of From House To Disco, a ring of dots that ripples, breaks and closes like a sound wave, a simple sign that already moves to music.
NKORA Walking Miles by monopo london — The walking mascot of NKORA, an independent London coffee chain, a linocut figure with a cup in hand, from an identity built around the quiet, contemplative power of a walk.
Comedy Central Idents by Studio Dumbar — A TV ident for Comedy Central built on its mission to make life funnier, where the logo gets soft-body physics and comic timing, stretching like a tongue and swelling into a bubble.
Aithyra Scales by Studio Dumbar — Kinetic typography for Aithyra, a European institute using AI to transform biomedical science, rolling through the scales of life from molecular to public health, set in Denim.
Aithyra Elementaries by Studio Dumbar — The elementaries of Aithyra’s identity, modular dots and pills whose motion borrows from laboratory research as they transform, carry words and generate type for the AI institute.
Panorama Rebrand by Panorama Branding — The rebrand of Panorama, a branding consultancy in Bogotá, built on a grid of symbols that keep changing, an eye, a target and the Earth, for a brand that adapts as it looks.
Ayla Logo Animation by LOTIPA Studio — A logo animation for Ayla Móveis, the furniture brand, where a sofa, an office chair and a dining chair slip into the serif wordmark in place of its letters, then step aside.
Ayla Furniture Pattern by LOTIPA Studio — A brand pattern in motion for Ayla Móveis, furniture and décor for homes, offices, farms and clinics, which turns its whole catalogue into silhouettes drifting across orange.
Headspace Characters by ITAL/C — Characters from the Headspace rebrand, a simpler and bolder identity for the meditation app, where its smiling orange dot is suddenly joined by a crowd of flat, colourful friends.
Dekmantel Ten by CC Studio — Logo animation for the tenth anniversary of Dekmantel, the Amsterdam music festival, where a red oval works as a window and the word TEN drips through it in soft retro letters.
Yarky Art Hostel by ONY — A visual identity for Yarky, an art hostel in Saint Petersburg, where the wordmark stays fixed over hand-made inking that never repeats, so each guest can paint their own logo.
Maisa Digital Workers by Motto — Generative animated icons for Maisa, the enterprise AI company, where a custom tool grows a unique icon for every digital worker in Maisa Studio from the same brand symbol.
Pro and Tell by Apple — The logo animation teasing Apple’s next event, a ribbon of silvery light drawing the Apple logo stroke by stroke, then its leaf, before slipping away until next week.
Grow Your Memories by Aiden — A kinetic typography promo film for the One Year app, made in After Effects, that treats memories like a garden: hand-drawn words bloom one by one until a flower becomes the logo.
Artifact Logo by Yaël Bienenstock — A wordmark animation for Artifact, a home for the internal work of a product design studio, whose letters fill with the posters and screens it keeps before folding into its a.
On One Million Followers by Skala Design — Kinetic typography for the sports brand On, celebrating its first million followers: the phrase itself, repeated in tiny letters, packs together into the On logo and a running shoe.
On One Million Runner by Skala Design — A halftone dot animation for the sports brand On and its first million followers, where single dots join into a runner and a shoe, an image of individuals forming a movement.
Nero Architecture Identity by Javier Diconca — A modular logo animation for Nero Architecture, a Buenos Aires studio of liveable, sustainable and affordable homes, where four glyphs keep swapping to write a new mark at each beat.
Apple Music Sound Logo by Apple — The new sound logo for Apple Music, where the music note spins out of its glass square and stretches into the wordmark, chromatic fringes of light fading as the letters settle.
New Grok Bot Characters by Jenny Wen — Animated mascots for Grok Bot, eight new characters to choose from with cleaned-up idle states, blinking, squinting and wobbling, drawn and animated by Luke Barker and Kenneth Kuh.
Bouncing Grok Bots by Alex Abraham — A looping Grok Bot animation that plays on the old DVD screensaver, the mascot drifting across black and changing into a new character every time it bounces off an edge.
Blister Pack Character by Alex Socoloff — A brand character exploration on how hard it is to make a mascot feel alive, a blocky green figure leaving its blister pack and multiplying into a row of small figures that chatter.
AIM Logo Animation by Nuno Leites — A logo animation for the 10th anniversary identity of AIM Creative Studios, where the lowercase wordmark plays with itself, the dot of the i rolling into the a and letters tipping over.
The Source of Next by andstudio — Kinetic typography for the Source identity, where waves of letter spacing ripple down a column of The source of next, data shown connecting, shifting and growing layer by layer.
Circuit Identity by Halaska — Brand identity and motion for Circuit, the protocol that powers identity, where the dot grid of the brand becomes a living pattern across posters, rippling, spiralling and swelling.
Paribu Art Gallery by Fol Studio — Brand motion for Paribu Art, the platform bridging digital and physical art, that makes a collection feel explorable rather than fixed: works orbit the wordmark, then the camera dives in.
Sixfold Dandelion by Sam Hox — Brand motion for the Sixfold identity that pairs slow organic movement with data overlays: a dandelion in thermal colours blows apart into particles under white tracking boxes.
Sixfold Butterfly by Sam Hox — Brand motion for the Sixfold identity, with its own sound design, that films nature the way a machine sees it: an x-ray butterfly flaps in the dark under computer vision tracking boxes.
Resend Running Club by Manoel do Amaral — A visual identity and brand motion for the Resend Running Club, a morning run near the Golden Gate Bridge, where horizontal stripes draw an R that becomes a runner, then the bridge.
CoLab Cymru Identity by Create With Meaning — A kinetic visual identity and logo animation for CoLab Cymru, a Welsh creative studio that works inside its clients’ teams, where pink dots gather like collaborators into one wordmark.
CoLab Cymru Logo by Create With Meaning — A logo animation for CoLab Cymru, the Welsh creative studio, that reduces a whole identity to two shapes and a rhythm: a pink half-circle and a dot trading places on flat colour.

Featuring work by

Anagram, Mouthwash Studio, Sam Hox, Studio Dumbar, ILLO, COLLINS, Panorama Branding, LOTIPA Studio, Apple, Skala Design, Create With Meaning, PORTO ROCHA, Holographik, Little Plains, AutoRouter, Bakers Studio, Ben Mingo, Marina Kondratenko, Emanuel Costa, Hawaii Design, Vadim Carazan, Experimental Jetset, Jack Hillery, Niek Pronk, Rafael Cespedes, Aron, Studio Morf, Ayush Soni, Con McHugh, Templo, District Vision, Afternow, Hymn, Gabriel Castilho, monopo london, ITAL/C, CC Studio, ONY, Motto, Aiden, Yaël Bienenstock, Javier Diconca, Jenny Wen, Alex Abraham, Alex Socoloff, Nuno Leites, andstudio, Halaska, Fol Studio, Manoel do Amaral.

Motion Identity

All 71 Motion Identity

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